Owning the consumer—Getting to the core of the Apple business model
نویسندگان
چکیده
منابع مشابه
Owning the consumer—Getting to the core of the Apple business model
This paper uses a business model framework to analyze the main limitations of Apple Inc. post-2003, a significant turning point in the company’s history. As such, we move beyond an exclusive focus on what makes Apple unique or different by evaluating the mundane and out-dated elements of its business model. To do so, we examine the end-to-end supply chain, from source to store, to present a mor...
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ژورنال
عنوان ژورنال: Accounting Forum
سال: 2013
ISSN: 0155-9982,1467-6303
DOI: 10.1016/j.accfor.2013.06.003